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Problem: There are hundreds of boutique beer products to choose from. How do you get Byron Bay Brewery to stand out from the crowd? 

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Solution: Leveridge the style cues and cool vibes of the small Northern New South Wales coastal town, Byron Bay in a refreshing way. 

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The Execution: a metrolite, billboard, and a TVC.

 

 #vibrant #chilled #bohemian #vibes