Problem: 2020 has been a shitty year lets face it. With travel restrictions and lockdown, people need an escape. The game Animal Crossing was released in March earlier this year and is a great opportunity for players to let loose and let their imaginations run free. 

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Solution: a virtual escape that takes you away from the real world and the tough reality of 2020. An island with no restrictions as well as a calming vibe! 

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The Execution: TVC/Youtube ad, travel sections of newspapers, outdoor billboards near airports. 

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#islandescape #acnh #nintendo #switch #wishyouwerehere